If you can’t afford the services of a PR expert either by employing someone to work in-house with you or on a freelance basis then why not have a go at doing it yourself?
This week I will be sharing top tips on how to write a press release and next week I will tell you how to pitch it right to have the best chance of getting your story published.
So the basic rules of how to write a press release are really very simple. These are what I call the fives Ws.
This week marks the fourth month anniversary of Major PR; and what a four months it has been.
The fact I haven’t had time to blog must be a good thing, well that’s the way I am pitching it anyway!!
Thankfully there have been many more highs than lows in this delicate launch period. Friends and mentors told me to expect a rollercoaster ride of emotions but it’s really been a lot of fun, as well as a lot of hard work.
The term public relations encompasses an ever-growing wide range of services, with many companies offering social media expertise, public affairs advice and digital marketing alongside tradition media relations. While it is a crowded marketplace, the demand for PR and reputation management remains strong. And the fast moving nature of the industry means that newer names like Major PR can hold their own against bigger players by knowing what they can offer better than everyone else.