Entries by Vicky Major

Cognac…paradis discovered

What do you think you know about Cognac? A highly regarded fine spirit with timeless sophistication? A brandy to be sipped after dinner in large balloon-shaped glasses? A drink popular with rappers who drop brand names into their lyrics; so trendy in fact several including JAY Z now own their own brand of Cognac. Well, […]

Lady of the Grapes featured online at How to Spend It!

Nothing makes me happier than achieving great coverage for my clients. Since the opening of Lady of the Grapes in summer 2018, the wine bar in Covent Garden has received a great selection of press coverage from the wine media, food press and London titles. Here’s one of our favourite pieces from the Financial Times […]

Turning down work…brave or stupid?

I never thought I would be in a position that I would actually turn down work, especially in this uncertain world we live in. A great friend and mentor of mind told me when I first set up my business ‘you can never have too much work’, another said they ‘wouldn’t have the guts to […]

Christmas is actually in July…who knew?

Christmas is in July. Everyone knows this is the answer; that is if you work in the consumer PR sector or are indeed a lifestyle journalist. Lead times of glossy magazines are arguably getting shorter but they still work to a three month (ish) deadline. The Christmas coverage starts in October therefore you need to […]

How to pitch a story to the media

Pitching a story should take as much time and consideration as writing a press release if you want the best chance of getting your story covered in the media. You might believe your story has news value but it’s the journalists and editors you need to convince of that too. When I was a journalist […]

How to write a press release

If you can’t afford the services of a PR expert either by employing someone to work in-house with you or on a freelance basis then why not have a go at doing it yourself? This week I will be sharing top tips on how to write a press release and next week I will tell […]

Four Month Anniversary

This week marks the fourth month anniversary of Major PR; and what a four months it has been. The fact I haven’t had time to blog must be a good thing, well that’s the way I am pitching it anyway!! Thankfully there have been many more highs than lows in this delicate launch period. Friends […]

Introducing….Major PR

The term public relations encompasses an ever-growing wide range of services, with many companies offering social media expertise, public affairs advice and digital marketing alongside tradition media relations. While it is a crowded marketplace, the demand for PR and reputation management remains strong. And the fast moving nature of the industry means that newer names […]