Entries by Vicky Major

Leap into Spring with PR

A PR proposal I frequently present PR proposals for drink brands to support their sales and marketing objectives. This is done by raising awareness of their products and services in the media to increase revenue. Spring into PR The power of PR should not be overlooked as it has a positive impact commercially and should […]

The commercial impact of PR

What will PR do for your brand and products commercially? I’m always mindful of the commercial importance of PR because, at the end of the day, everyone wants to sell more booze to make more money. PR supports a business’s sales and marketing objectives to generate sales. I work with brands looking to grow their […]

Cognac…paradis discovered

What do you think you know about Cognac? A highly regarded fine spirit with timeless sophistication? A brandy to be sipped after dinner in large balloon-shaped glasses? A drink popular with rappers who drop brand names into their lyrics; so trendy in fact several including JAY Z now own their own brand of Cognac. Well, […]

Lady of the Grapes featured online at How to Spend It!

Nothing makes me happier than achieving great coverage for my clients. Since the opening of Lady of the Grapes in summer 2018, the wine bar in Covent Garden has received a great selection of press coverage from the wine media, food press and London titles. Here’s one of our favourite pieces from the Financial Times […]

Turning down work…brave or stupid?

I never thought I would be in a position that I would actually turn down work, especially in this uncertain world we live in. A great friend and mentor of mind told me when I first set up my business ‘you can never have too much work’, another said they ‘wouldn’t have the guts to […]

Christmas is actually in July…who knew?

Christmas is in July. Everyone knows this is the answer; that is if you work in the consumer PR sector or are indeed a lifestyle journalist. Lead times of glossy magazines are arguably getting shorter but they still work to a three month (ish) deadline. The Christmas coverage starts in October therefore you need to […]

How to pitch a story to the media

Pitching a story should take as much time and consideration as writing a press release if you want the best chance of getting your story covered in the media. You might believe your story has news value but it’s the journalists and editors you need to convince of that too. When I was a journalist […]