The marrying of a good story to the relevant media contact is the key to producing media coverage.
But what’s most important to my clients is that as an experienced professional I understand and appreciate that PR is an important part of increasing sales and ultimately makes more money for their business. PR is a vital part of the sales and marketing mix and I recognise that, alongside increasing brand awareness, every company is looking to generate more revenue.
Beyond this I know that also PR is about reputation – the result of what you do, what you say and what others say about you.
As a specialist freelance PR consultant I offer excellent value for money and am therefore more affordable than most and this is something that is also hugely appealing to my clients. I am able to offer competitive rates as I don’t have costly overheads and yet you receive 100% of my expertise as a freelance PR consultant and not that of the office junior or intern.
But don’t just take my word for it, hear it from my clients: a Michelin starred chef, the MD of a five star hotel, the Chairman of the world’s oldest wine merchant and the owner of a country estate.