If you can’t afford the services of a PR expert either by employing someone to work in-house with you or on a freelance basis then why not have a go at doing it yourself?

This week I will be sharing top tips on how to write a press release and next week I will tell you how to pitch it right to have the best chance of ‎ getting your story published.

‎So the basic rules of how to write a press release are really very simple. These are what I call the fives Ws.

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