Approach – Why work with Major PR?
Firstly, Major PR offers a personal, effective approach for businesses in the wine and luxury goods industry. Vicky prides herself on her experience, outstanding contacts and personal attention.
Vicky designs creative strategies to boost brands, giving your business the best possible coverage. She has nurtured her contacts within the wine and spirits press for over 20 years. Vicky makes sure your brand is in front of the right people – from top wine critics to consumer journalists.
Secondly, relationship building is key to achieving the best results. So, every client Vicky takes on is treated as an individual. She spends time getting to know the brand, it’s ethos and unique selling points. As a result, Vicky creates imaginative campaigns tailored to each client. As a former journalist, Vicky knows what excites the media.
Social media has changed brand promotion and Vicky knows the importance of creating engaging, shareable stories. So, she creates narratives with compelling insights into your brand and its personality.
Vicky’s strategic overview and creative flair has resulted in award-winning client campaigns. You can read client testimonials here. Simon Berry, Chairman of Berry Bros. & Rudd – the world’s oldest wine merchant – says Vicky has ‘an eye for the perfect story.’
So, in conclusion, you get a talented PR specialist, dedicated to your brand, for a modest price.
Major PR provides: Strategic planning and consultancy, writing copy, blogs and case studies. Vicky can also organise press days, press releases, support you at events, manage internal communications and develop a social media strategy.