Cognac…paradis discovered

What do you think you know about Cognac? A highly regarded fine spirit with timeless sophistication? A brandy to be sipped after dinner in large balloon-shaped glasses? A drink popular with rappers who drop brand names into their lyrics; so trendy in fact several including JAY Z now own their own brand of Cognac.

Well, this is all correct but there is so much more to Cognac as I recently discovered.

The regulatory body for Cognac – Bureau National Interprofessionnel du Cognac (BNIC) – is on a crusade to position Cognac as a versatile spirit to be enjoyed in cocktails and matched with food; so they asked me to take a group of journalists to the appellation to discover more and raise awareness further of this innovative region.

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Lady of the Grapes featured online at How to Spend It!

Nothing makes me happier than achieving great coverage for my clients. Since the opening of Lady of the Grapes in summer 2018, the wine bar in Covent Garden has received a great selection of press coverage from the wine media, food press and London titles.

Here’s one of our favourite pieces from the Financial Times How to Spend It website.

major pr

Turning down work…brave or stupid?

I never thought I would be in a position that I would actually turn down work, especially in this uncertain world we live in. A great friend and mentor of mind told me when I first set up my business ‘you can never have too much work’, another said they ‘wouldn’t have the guts to turn down work’. So have I been brave or stupid?

Just to be clear I am not so overrun with clients that I can’t spare another day or four to work on a special project or work with someone new on a retained basis. Certainly not! Major PR is doing well and I am delighted but there is ample room for more.

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freelance pr, major pr

Christmas is actually in July…who knew?

Christmas is in July. Everyone knows this is the answer; that is if you work in the consumer PR sector or are indeed a lifestyle journalist.

Lead times of glossy magazines are arguably getting shorter but they still work to a three month (ish) deadline. The Christmas coverage starts in October therefore you need to showcase your festive offering in July.

Sourcing a Christmas tree in July is no mean feat I can assure you, and standing around it with a warming glass of sherry and mince pie in sweltering heat isn’t as enjoyable as when you are wearing your Christmas jumper on 25th December!

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freelance pr, major pr

How to pitch a story to the media

Pitching a story should take as much time and consideration as writing a press release if you want the best chance of getting your story covered in the media.

You might believe your story has news value but it’s the journalists and editors you need to convince of that too.

When I was a journalist I remember endless calls to the newsroom from people who believed they had a story, when often they didn’t, which meant when someone did call in with something worth writing about I could be more dismissive than I should have been.

It must be newsworthy and relevant for you to pique someone’s interest. Don’t let your sales director tell you their new product should hit the headlines if there isn’t a story. PR isn’t a free advert.

Top Tips

1) Make sure you have a newsworthy story

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Major PR , Freelance PR Consultant

Four Month Anniversary

This week marks the fourth month anniversary of Major PR; and what a four months it has been.

The fact I haven’t had time to blog must be a good thing, well that’s the way I am pitching it anyway!!

Thankfully there have been many more highs than lows in this delicate launch period. Friends and mentors told me to expect a rollercoaster ride of emotions but it’s really been a lot of fun, as well as a lot of hard work.

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Introducing….Major PR

Introducing….Major PR

The term public relations encompasses an ever-growing wide range of services, with many companies offering social media expertise, public affairs advice and digital marketing alongside tradition media relations. While it is a crowded marketplace, the demand for PR and reputation management remains strong. And the fast moving nature of the industry means that newer names like Major PR can hold their own against bigger players by knowing what they can offer better than everyone else.

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