Tag Archive for: wine

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Leap into Spring with PR

A PR proposal

I frequently present PR proposals for drink brands to support their sales and marketing objectives. This is done by raising awareness of their products and services in the media to increase revenue.

Spring into PR

The power of PR should not be overlooked as it has a positive impact commercially and should be an essential part of any business plan.

Does your business have a strategy for PR? Is it time for a new approach?

If you need to convince the senior leadership team (or your boss) of the benefits of PR then consider these top tips to guarantee a “yes” to your proposal.

How to get your PR proposal approved

  • Identify a channel you are looking to grow. This could be direct sales through your website or the cellar door, third-party sales via a retailer or within the on-trade – bars, restaurants and hotels.
  • Depending on the channel you are looking to grow, the PR strategy can easily be aligned with the audience you wish to target.
  • Produce a simple analysis outlining where your competitors are being featured in the press to raise awareness of their business and products.
  • Think about the stories you have to tell in 2024. Is it the release of a new wine or spirit to the UK market? Are you now offering onsite tours and tastings? Do you have a new winemaker or distiller to introduce to the drinks media?
  • Explain that a third-party, unpaid, editorial endorsement – be that product placement, a news story or a feature – is the most trusted form of awareness building as this influences behaviour. Remember, PR is not what you say about yourselves, through social media for example, but what others are saying about you. That’s what makes PR so powerful.
  • Engage a specialist PR consultant with experience and expertise in your field as they will have the best media contacts.

The marrying of an ambitious brand, great products and the right PR is the recipe for a long and successful partnership.

Lady of the Grapes featured online at How to Spend It!

Nothing makes me happier than achieving great coverage for my clients. Since the opening of Lady of the Grapes in summer 2018, the wine bar in Covent Garden has received a great selection of press coverage from the wine media, food press and London titles.

Here’s one of our favourite pieces from the Financial Times How to Spend It website.