What do you think you know about Cognac? A highly regarded fine spirit with timeless sophistication? A brandy to be sipped after dinner in large balloon-shaped glasses? A drink popular with rappers who drop brand names into their lyrics; so trendy in fact several including JAY Z now own their own brand of Cognac.

Well, this is all correct but there is so much more to Cognac as I recently discovered.

The regulatory body for Cognac – Bureau National Interprofessionnel du Cognac (BNIC) – is on a crusade to position Cognac as a versatile spirit to be enjoyed in cocktails and matched with food; so they asked me to take a group of journalists to the appellation to discover more and raise awareness further of this innovative region.

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