The Wine Show Chelsea
The Drinks Business launched a new wine fair designed to encourage consumers to buy quality wines.
Client
The inaugural event attracted over 2,000 visitors to Chelsea Old Town Hall to sample medal-winning wines and attend educational master classes. The event proved to be a resounding success, which the drinks business looks forward to repeating in 2016.
Project
To raise awareness of The Wine Show Chelsea through the media; and drive footfall and ticket sales to the 3-day event.
Results
More than 2,000 people attended The Wine Show Chelsea.
Major PR achieved more than 20 media mentions ahead of the event in publications including The Evening Standard, Country Life and Waitrose Weekend.
Also placed seven promotion codes with publications to offer discounted tickets to their readers.
