The Brief
Major PR worked on a six-month project with Champagne Frerejean Frères to host a London press tasting and media visit to France.
The Events
Ten journalists and wine influencers attended the press trip to Avise in the Champagne region of France and enjoyed vineyard visits, a tutored tasting hosted by the winemaker and attended the inaugural mason cellar dinner.
Almost 20 wine writers and influencers attended two portfolio tastings hosted in Harrods Wine Room.
The Results
