Champagne Frerejean Frères vineyard

The Brief

Major PR worked on a six-month project with Champagne Frerejean Frères to host a London press tasting and media visit to France.

Ten journalists and wine influencers attended the press trip to Avise in the Champagne region of France and enjoyed vineyard visits, a tutored tasting hosted by the winemaker and attended the inaugural mason cellar dinner.

Almost 20 wine writers and influencers attended two portfolio tastings hosted in Harrods Wine Room.