The Brief
The regulatory body for Cognac – Bureau National Interprofessionnel du Cognac (BNIC) – wanted to modernise the image of the region and the Cognac spirit.
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The Angle
Position Cognac as a versatile spirit to be enjoyed in cocktails and matched with food – moving away from the more traditional image of it only being enjoyed as a digestive after dinner.
For the fifth consecutive year, cognac exports have continued to grow in 2018-2019, reaching their highest level in volume and value, however shipments within Europe are down.
The Visit
The Results
